CV

Checkmarx

Tel Aviv, Israel | 2019 - Present

Checkmarx is the global leader in software security solutions for modern enterprise software development. Checkmarx is trusted by more than 40 percent of the Fortune 100 and half of the Fortune 50, including leading organizations such as SAP, Samsung, and Salesforce.com.

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Chief Transformation Officer | 2022 - Present

• Leading the definition and execution of Checkmarx cross-function operations pertaining to the company’s strategic transformations

• Leading the company’s global pricing policy and implementation

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VP, Business Planning, FP&A | 2019 - 2022

• Drove the development of a long-term strategic plan 

• Drove the development and alignment of corporate and functional goals to ensure alignment and delivery of the strategic plan

• Led the development & implementation of processes, tools and metrics, that support & improve business operations

• Led the Global Financial Planning and Analysis team to become trusted business partners to the company’s line managers, and provide insight into business drivers and financial forecasts and results

• Led the Sales Commission and MBO team 

• Led the Operations and Procurement team

• Orchestrated cross-functional initiatives

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Lecturer and Public Speaker

Tel - Aviv, Israel | 2000 - Present

Various academic institutions and professional conferences and forums 

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• Lecturer at various academic institutions and professional conferences and forums (Tel Aviv University, College of Management Academic Studies, Uno College, Various Business Conferences, and more)

• Covered topics: Business Transformation, Business Operations, Accounting, Economics, Executive Compensation, Corporate Governance, Social Responsibility.

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Cal (Israel Credit Cards)

Giv’atayim, Israel | 2017 - 2019 

ICC (Cal) - one of Israel’s leading payment and credit solutions company 

 

Chief of Staff, CEO office

• Directed strategic business initiatives and drove them to execution

• Supervised daily operations and helped oversee strategic projects

• Orchestrated cross-functional initiatives 

• Functioned as a senior advisor to the CEO 

• Managed interactions between the company’s executives and the Board of Directors

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Popin 

Tel Aviv, Israel | 2014 - 2017

Popin – a marketplace for connecting brands and venues to create pop-up events 

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Co-Founder and Co-CEO

• Led the venture from initial idea to a fully operating company with significant growth in Israel, US, and Australia

• Managed the business and marketing aspects, including Business Development, Digital Marketing, and operations 

• Identified and characterized needs and led the product development 

• Drove capital raising

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PwC Israel

Tel - Aviv, Israel | 2007 - 2013

Pwc Israel – a “big 4” professional services, business consulting, and accounting firm

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Partner

• Established and led three new consulting practices. Led them from ideas to becoming market leaders: Corporate governance; Compensation and performance management; Economic advice in legal claims 

• Provided consultation to Board Members and Senior Management in the largest companies in Israel

• Developed partnerships and corporations with businesses, governmental and non-governmental agencies

• Oversaw PR and marketing activities 

• Initiated highly successful professional forums and conferences

• Established and led professional teams 

• Developed professional methodologies

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BDO Ziv Haft

Tel Aviv, Israel | 2005 - 2007

BDO Ziv Haft – a “big 5” accounting and consulting firm 

 

Manager

• Led teams of financial consultants 

• Led high profile economic and financial consulting projects

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Arthur Andersen Business Consulting

Tel - Aviv, Israel | 1997 - 2001

Arthur Andersen – formerly a “big 6” accounting and consulting firm 

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Senior Consultant

• Economic department and Audit department – high tech team